When I'm at GDC, I feel this overwhelming urge to defend kids games. Probably because I'm surrounded by World of Warcraft and Ninja Gaiden players and not that many kids' games people. So originally, I had a slide in my presentation (shameless plug -- Wednesday at 2:30!) that had some recent kids and games stats. But my presentation is incredibly dense (slides to come soon...). And as such, I've had to make some tough cuts. One thing to go was the stats. I'm going to operate on the assumption that everyone at the session is there because they know kids games are an important share of the market. So for lack of a better place to share the info, here's the data from the slides.
- 84% of kids ages 2-14 play games on digital devices (NPD, 2008)
- 82% of kids ages 2-5 play games on digital devices (NPD, 2009)
- 20% of children ages 4-14 own a cell phone and 13% of ages 4-5 report using cell phones (NPD, 2008)
- 2-14 y.o. spend an average of 44 minutes per session on video gaming consoles (NPD, 2007)
More discarded slides and info to come!
Tuesday, March 24, 2009
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